COMPANY
An adventure made of friendships
A REMARKABLE STORY, ALWAYS MOVING FORWARD
Since its inception, Urge Bike Products has shaped the cycling world with innovative products and a strong eco-conscious commitment. The brand was born out of a passion for cycling and a clear vision: to create high-quality helmets that respect the planet while supporting sustainable initiatives.
Our story is a human and environmental adventure, driven by simple yet essential values. Over the years, we’ve made our mark on the cycling community, not just through our products but by helping to preserve the playgrounds that unite us.
Urge Bike Products is more than just a brand—it’s a movement. A mission that continues to unfold, day by day, with you.
Our story is a human and environmental adventure, driven by simple yet essential values. Over the years, we’ve made our mark on the cycling community, not just through our products but by helping to preserve the playgrounds that unite us.
Urge Bike Products is more than just a brand—it’s a movement. A mission that continues to unfold, day by day, with you.
2022
Commitment to the planet
1% For the Planet
Our commitment to environmental causes is more crucial than ever, which also includes donating 1% of our revenue to recognized environmental protection organizations.
2021
Recyclé pour tous
We make steady progress through small, regular advancements. A significant milestone will be reached in 2021 with the entire range produced from recycled materials
2008
Birth
Urge Bike Products
2006
Meeting
From Snow to MTB
Urge Bike Products was born from the meeting between Fred Glo and Jean-Pierre “Zoobab” Garnier. Seeking to expand Urge into the mountain biking world
2001
Urge Snow Products
Before
Phil Garcia and Jean-Pierre “Zoobab” Garnier launched Urge Snow Products in 2001 with the aim of creating more eco-friendly ski and snowboard helmets.
OUR PRODUCTS
A fresh and unique perspective
2016
LIKE A BOOMERANG
La V2 de l'ArchiEnduro
A resurgence of the full-face carbon helmet for racing in the Enduro World Cup? The ArchiEnduro RR+, already a winner in the EWS 2016 with Jesse Melamed.
2014
A BIT OF SELF-KIFF !
A special color
The RealJet model “Elsinore 2014,” a small pleasure for Fred, who has convinced hundreds of customers
2013
EMPHASIS ON ENDURO
Archi-Enduro
The ArchiEnduro helmet, winner of the opening round of the EWS at Punta Ala with Fabien Barel. The first full-face helmet designed specifically for and dedicated to Enduro competition
2012
A SPARK IN THE MINDS
Flax in production
The first production full-face DH helmet made from natural flax fibers, featuring its distinctive green finish named “Veggie.” A step ahead.
2010
THE WINNING PAIR
Monstrous
The Down-O-Matic helmet, overall winner of the Downhill World Cup with Sabrina Jonnier. The custom paintwork was done by APdesign
2009
WINNER’S BFF
Down-O-Matic Monaco
Pre-production Down-O-Matic helmet, winner with Fabien Barel of the Downhill World Cup round in Maribor.
2009
A VISIONARY INITIATIVE
Flax Fabric DOWN-O-MATIC
Prototype full-face helmet made from natural flax fibers, worn by Fabien Barel at the Downhill World Championships in Cairns, securing a 4th place finish.
2008
ENDUR-O-MATIC AS AN ICON
To NEVER forget
The final numbered production of the iconic Endur-O-Matic, marking Urge Bike Products’ 10th anniversary
2002
COLORS AND GRAPHICS
The beginnings
They are not yet Urge Bike Products, but the custom-painted helmets by Alain Olivier already demonstrated our interest in the field (2002-2007).
2001
FLUID
The First official
The first production helmet for Urge Snow Products, a brand founded by Zoobab and Phil Garcia.
1994
BEFORE THE BEGINING
Le premier prototype
Prototype made in only 6 units, victorious with François Gachet in the overall Downhill World Cup and Downhill World Championship
EVENTS
Come together and celebrate
2023
15th anniversary
A historic moment.
To celebrate Urge’s 15th anniversary, a great event was held at the brand’s headquarters, where the new team and upcoming projects were presented to the media.
2011
February
URGE EVENT Cap Vert
The third of the trilogy
Some of the world’s best riders came to provide aid for education in Cape Verde. This was alongside a blind competition won by Jérôme Clementz and Tracy Moseley.
2010
February
URGE EVENTS Nepal
Extraordinary
An event with a smaller group than initially planned due to challenging weather conditions. The fortunate few who managed to travel without issues had the opportunity to ride their bikes at altitudes exceeding 5,000 meters.
2009
URGE EVENT Kenya
The first Urge Event
For the first humanitarian trip, Fabien Barel, Nicolas Vouilloz, Wade Simmons, and others traveled to Kenya to experience the culture, meet the people, and enjoy the incredible landscapes.
COMPETITION
Always aiming higher
2022
Para cycling
Thomas Peyroton Dardet
European Para Cycling Champion
2022
Consistency
Emeric Turcat
French Champion XC +35
2022
Trophy of Nations
As a team
Marin Kaux and Tom Lesquir, U21 Enduro World Vice Champions
2022
The breakthrough of the young talents
each categories
Levy Batista and Enzo Perez both 3rd at French Championships and winner of French Cup respectively in eMTB and Junior.
Charlotte Rey, winner of French Cup in Women’s category
2022
On top of the world.
Arthur Serrieres
Arthur Serrières, Xterra World Champion
2021
A Monster
Arthur Serrieres
Wins the European and World Championships in Xterra
2021
French Cup
Tom Lesquir & Charlotte Rey
Respectively, finishes 1st in the French Junior Enduro Championship and 2nd in the French Enduro Cup.
2021
Young champion
Sophie Riva
Enduro World Series U21 World Champion
2020
French e-MTB Championship
Levy Batista
Steps onto the podium at the French e-Mountain Bike Championship.
2019
XC
Renaud Pioline
French XC Champion
2019
XTERRA
Arthur Serrieres
Crowned Xterra World Vice Champion
2019
DH MASTER
Antonio Leiva
Crowned Master Downhill World Champion
2018
French Cup Summit
Morgane Jonnier & Levy Batista
Respectively finish first and second in the French Enduro Cup
2018
A first for e-MTB Bike
Sabrina Jonnier
Wins the first French e-MTB Enduro Cup.
2018
Balance
Jack Carthy
Crowned Mountain Bike Trial World Champion
2016
Team Enduro standings
Team Rocky Mountain Urge BP
Enduro World Champion
2016
Medalist
Florent Payet
Bronze medalist at the Downhill World Championships
2015
Team victory
Enduro Team Standings
The Canyon Enduro Team and Rocky Mountain Urge BP become, respectively, World Champion and Vice-Champion.
2015
The legend continues
Fabien Barel
Enduro World Series Vice-Champion with Endur-o-Matic
2014
4 CROSS
Aiko Gohler
Crowned 4X World Champion.
2014
Flying Flo
Florian Nicolaï
Winner of the French Enduro Series Cup
2014
rider of progress
Cécile Ravanel
Wins the Canadian round of the Enduro World Series (Crankworx Whistler) and becomes Enduro World Vice-Champion
2011
In BMX too
Moana Moo Caille
On the podium with 3rd place at the BMX European Championships
2011
With style
Damien Spagnolo
Crowned Downhill World Vice-Champion
2010
On top of the world in the women’s category
Sabrina Jonnier
Wins the overall standings of the Downhill World Cup
2009
First victory at the summit.
Fabien Barel
Winner of the Maribor Downhill World Cup round with the first Down-o-matic
1994
The beginnings
François Gachet
Overall winner of the Downhill World Cup & Downhill World Champion (with a prototype Urge made in only 6 units).
